Jonas Honegger is responsible for V-ZUG's specialist retail business in its home market Switzerland and is a member of the Swiss Management Board. In his first nine years with the company, he built up its international markets: from market-entry strategy to setting up local partner and distribution structures, through to leading country organisations in Europe and Asia. Before that, he lived and worked in Asia for five years, including as General Manager of Ricmas International in Singapore, working with the JURA and WMF brands, as well as at BSH Home Appliances.
He brings more than 15 years of experience in building and restructuring markets, redesigning pricing models, and leading organisations through crisis, growth and transformation across Switzerland and Asia. A particular focus of his work is sustainable business models, for example through new revenue streams, extended product lifecycles and more efficient use of resources.
Honegger is a member of the Lucerne Dialogue Fellows community. At the EEF, he will discuss with fellow panellists in the session ‘Generational Dialogue’ how we can strengthen Europe together.
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