As Head of Marketing at Ringier Media Switzerland, he leads the strategic marketing efforts for Blick and Switzerland's largest magazine portfolio, encompassing prestigious titles such as BILANZ, Handelszeitung, Beobachter, Schweizer LandLiebe, and many more, along with influential digital platforms like cash.ch. He drives brand strategy and spearheads innovative campaigns aimed at engaging an audience of 4.6 million readers. With expertise in media, FMCG, and luxury sectors, both in corporate and agency environments, he blends creativity with data-driven performance. In parallel, as a lecturer at the University of Applied Sciences Northwestern Switzerland (FHNW), he teaches Business Administration with a focus on Lean Startup, MVP development, Design Thinking, and Customer Journey. Holding a Dual Master’s Degree in International Business and Marketing from Boston and Munich, he is a thought leader passionate about turning ideas into successful market strategies.